Week 11 Reading Reflection

Innovation strategy is very important and essential in order to succeed in the business world. What brought most my attention about this reading is that innovation initiatives frequently fail, and successful innovators have a hard time sustaining their performance. Innovation is a whole process; therefore, takes a lot of time and money. However, it is very important to keep innovating because we are living in a world where technology and other competitor are always appearing. Also, nowadays everything is changing and what is most important customer are changing their preferences.