Week 13 Reading Reflection

What captured my attention the most of this reading reflection was the valuation of the venture.

The valuation of the venture is composed of emotional bias of the seller,the reason for acquisition and the differing the goals of the buyer and the seller.This are issues when acquiring a venture which are very important because basically states why your venture exists.It is important to access to new products or expand the existing product line.Moreover,to reduce indirect and direct operating costs and fixed costs by using excess production and service capacities and by eliminating duplicated operations.